The Brief
The client, a sauce brand looking to enhance its in-store presence, required a bespoke point-of-sale (POS) display that aligned with its fun and engaging branding. The display needed to be eye-catching, structurally sound, and easy to assemble while promoting brand recognition and product accessibility. Additionally, sustainability was a key consideration, requiring a fully recyclable solution.
The Solution
Twinplast, known for our expertise in creating custom POS solutions, developed a unique countertop display unit shaped like a ‘thumbs-up’ hand gesture to reflect the brand’s dynamic identity. This innovative design not only reinforced the playful, engaging nature of Just Grab Sauces but also stood out in retail environments, encouraging customer interaction.
A critical factor in the success of this project was Twinplast’s ability to provide high-quality bespoke printing. The distinctive shape of the display was complemented by vibrant, full-colour graphics directly printed onto the corrugated polypropylene material. This ensured that the branding remained sharp, durable, and resistant to wear and tear, maintaining visual appeal over time.
Twinplast’s corrugated polypropylene was the ideal material of choice for this POS unit due to its numerous advantages:
- Lightweight yet Durable: The display remains easy to transport and assemble without compromising on structural integrity.
- Moisture and Impact Resistance: Unlike traditional cardboard POS units, corrugated polypropylene resists spills and damage, ensuring a longer lifespan.
- Customisable and Flexible: The material allows for precision cutting and shaping, enabling the formation of the unique thumbs-up design.
Sustainability: 100% Recyclable
Sustainability is a growing priority for brands and retailers alike. Twinplast’s use of 100% recyclable corrugated polypropylene aligns with environmental best practices, ensuring that the display can be easily disposed of and repurposed at the end of its life cycle. This commitment to sustainability supports retailers in reducing waste and meeting eco-conscious consumer expectations.
Twinplast also has in-house waste processing facilities that convert 100% of any end-of-use product into pellets or flakes, which are then used as raw materials for our production line. We pledge that any end-of-use products returned to our factory will be processed in this way, supporting the circular economy model.
The Outcome
The final display unit successfully met the client’s expectations, providing a bold, visually engaging POS solution that not only enhanced brand presence but also delivered practical benefits such as ease of assembly and long-lasting durability. The client was particularly impressed with Twinplast’s ability to translate a creative concept into a functional and sustainable retail solution.
Why Choose Twinplast for Bespoke POS Solutions?
Twinplast stands out as a leading supplier of custom POS solutions. We offer expertise in bespoke design and manufacturing, leveraging the benefits of corrugated polypropylene to produce tailored solutions that align with brand identity. We are also committed to sustainability, providing 100% recyclable solutions.
By choosing Twinplast, brands can elevate their in-store presence with eye-catching, durable, and eco-friendly POS displays that leave a lasting impression on customers.
